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double d

This print ad for Today FM's Dermot & Dave is picking up a lot of flak

The station stated that the ad shouldn’t be “taken so seriously”.

A PRINT AD for Today FM’s new lunchtime show Dermot & Dave featuring the faces of the two presenters superimposed on a bra has come in for criticism.

The ad, with the hashtag #DoubleD, has been described by many on social media as “crass” and “outdated”.

deeshocks Deirdre O'Shaughnessy / Twitter Deirdre O'Shaughnessy / Twitter / Twitter

dermotdave1 Mark Lewis / Twitter Mark Lewis / Twitter / Twitter

dermotdave Anna Nolan / Twitter Anna Nolan / Twitter / Twitter

joancooke Joan Cooke / Twitter Joan Cooke / Twitter / Twitter

bernice harrison Bernice Harrison / Twitter Bernice Harrison / Twitter / Twitter

jillianvanturnhout Jillian van Turnhout / Twitter Jillian van Turnhout / Twitter / Twitter

bennyhill Veronica Walsh / Twitter Veronica Walsh / Twitter / Twitter

maireflynn Maire Flynn / Twitter Maire Flynn / Twitter / Twitter

Defending the ad, a spokesperson for Today FM told us:

It’s not meant to be taken so seriously. The ‘Double D’ is obviously a play on a bra cup size and the ‘double d’ that is Dermot & Dave.
I think when people tune into Dermot & Dave today, they’ll appreciate that the lads don’t take themselves too seriously either.

Despite the criticism, the ad seems to have done little to temper people’s excitement for the return of Dermot & Dave, who left 98FM to take over Today FM’s lunchtime slot.

Originally published 14:00.

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