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classroom

This Northern Irish speeding ad has gone viral because it’s just so horrific

The ad has now been banned from pre-watershed broadcast.

A NEW SPEEDING warning from Northern Ireland is going viral due to the graphic nature of the crash it displays.

Warning: some may find the ad distressing.

DOE RoadSafety / YouTube

The PSA titled ‘Classroom’ was created by Northern Ireland’s Department of the Environment to highlight the consequences of speeding while driving. The ad is scored with a haunting acoustic version of Sweet Child O’ Mine and illustrates the sobering statistic that an entire classroom of children have been killed by speeding since 2000.

Reaction from media have widely portrayed the ad as being too extreme, and it has now been banned from broadcast before the 9pm watershed.

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Twitter also thought the ad was effective, but may have gone too far

Tweet by @EmilieFalvey EmilieFalvey / Twitter EmilieFalvey / Twitter / Twitter

In a statement, Road Safety minister Mark Durkan defended the ad, saying

The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding.

Classroom isn’t the the first shocking road-safety ad the DOE have come out with, this one about a pair of young lovers crushed against the wall probably still hasn’t left your head.

Paul Bickers / YouTube

Byrne’s parting message: Road deaths WILL increase unless gardaí get more resources>

Watch: Gardaí release some examples of Ireland’s bad driving>

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