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Dublin: 7 °C Saturday 19 October, 2019

This blogger has made a powerful video on how social media makes us see ourselves

Em Ford began posting pictures of her makeup-free face online three months ago – and people were not kind.

EM FORD IS A popular British beauty blogger, with 130,762 subscribers on YouTube and a whopping 320,000 followers on Instagram.

Another look at my 100% drugstore acne coverage makeup look! Source: mypaleskinblog

A sufferer of adult acne, three months ago she decided to start posting pictures of her makeup-free face online for the first time.

She said:

When my skin became problematic last year I found myself hiding away, feeling that how I looked was unacceptable for social media. It was then that I realised that I needed to question how and why I was feeling that way.

Though she received lots of messages of support, the negative comments were “shocking and disturbing”.

Fun and flirty summer makeup! #beforeandafter Source: mypaleskinblog

So Ford made a short video containing some of the 100,000 comments about her face she has received – both with a bare face, and with a full face of makeup.

Source: My Pale Skin/YouTube

Ford said she wanted to show that the ‘perfect’ image people present on social media isn’t always real, so we shouldn’t hold ourselves to those standards.


As a society, we’re so used to seeing false images of perfection and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing – you ARE beautiful.

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