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Campaign launched to lure Game of Thrones fans to Northern Ireland

Tourists are coming.

IT’S FAIR TO say that the hit HBO series Game of Thrones carries large pieces of Ireland around with it.

It stars Irish actors like Jack Gleeson, Aidan Gillen and Liam Cunningham, but large portions of it are also filmed across Northern Ireland, with the cast and crew spending months at a time in locations in Antrim, Derry and Down.

Now Tourism Ireland has teamed up with HBO to launching a campaign to entice fans to visit the north, to coincide with the return of the show for its fourth series.

Calling Northern Ireland the ‘real world Westeros’ the campaign aims to bring tourists to the area to follow a three-day Game of Thrones itinerary and it will be rolled out in the UK, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia


Locations on the trip include Cushendun Caves, where Melisandre gave birth:


Downhill Beach where Stannis Baratheon watched as the Seven Idols of Westeros burned:

downhill Source: Amanda Killen

down Source: Amanda Killen

And Castle Ward, aka The Starks’s gaff Winterfell

47045-thrones03castle Source: Awn

Last month Annie Leibovitz photographed several members of the cast in Northern Ireland for the cover of Vanity Fair. So now!

Who’s going to die next in Game of Thrones? Here’s what the cast want> 

Northern Ireland is Vanity Fair’s new cover star> 

All of the Game of Thrones locations in Ireland, mapped>

About the author:

Emer McLysaght

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