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This genius ad has an excellent payoff for viewers who don't skip after five seconds

Well played.

WE’RE ALL GUILTY of skipping ads after the requisite five seconds has passed.

After all, it can sometimes feel like an eternity. 

However, this ad for US insurance company Geico actually rewards viewers who stick around after the first five seconds.

The payoff is a little bit genius.

Trust us.

GEICO Insurance / YouTube

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