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This deadly app can help you suss out just how ethical your fave clothing brands are

An easy way to become a more informed shopper.

NOW MORE THAN ever, people are conscious as to where there stuff is coming from. Whether it’s beauty products, food or their clothes, consumers want to be more of what they’re buying.

So frankly, this new app called Good On You couldn’t have come at a better time, TBH. 

Good On You allows you to search brands to see how ethical they are when it comes to labour, animal product use and sustainability. While you might have an idea that your fast fashion isn’t exactly doing the best for the world, this lays it out in plain and simple terms.

Image from iOS

Image from iOS (1)

Image from iOS (2)

How do they come up with the ratings?

Good On You looks at the impact on workers across the supply chain, while also considering a brand’s supplier relationships and auditing practices. It also considers how the brand’s resource use and disposal, its chemical use, its impacts on water and carbon emissions, as well as its disposal methods.

Good On You also identifies brands which use fur, angora, down feather, shearling and exotic animal skin and hair. (It also considers wool use and how a brand might be using leather.)

It also looks at the positive steps a brand might be taking, or whether they engage in a practice called ‘negative citizenship’, in which brands lobby against legislation which increases transparency or reduces harm.  

Brands are rated from ‘Great’ (5) to ‘We Avoid’ (1).

For example, Topshop gets an overall rating of ‘It’s A Start’ (3) for “taking steps towards more sustainable production”. However, the brand loses marks because it does not use eco-friendly materials. 

Meanwhile, Aussie brand Indecisive is rated as ‘Great’ (5) for “using a high proportion of eco-materials including recycled materials”. The entire product range is vegan, and the brand ensures payment of a living wage across most of its supply chain.

Indecisive's results page when you search the brand.

Topshop's results page when you search the brand.

While it’s definitely easy to buy the bag without a second thought as to where it came from, it might be worth incorporating into your weekly routine, or even as part of Rebecca Flynn’s #smallchangetuesday initiative on Instagram.

(Hat tip to @rebecca_txt on Twitter!)

DailyEdge is on Instagram!

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