Dublin: 10 °C Monday 23 May, 2022
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This Homestore and More ad about an Irish dad being reunited with his son is making everyone emotional

Our hearts <3

AH, THERE’S NOTHING quite like welling up at an ad to make you feel like a giant sap.

Two weeks ago, Homestore and More shared their new ad campaign, The Reunion, and let’s just say it’s a proper tearjerker.

It features a kindly Irish dad beaming as he listens to a voicemail from his son in Australia

the Source: Facebook

Before talking about his plans for retirement with a colleague.

My son’s flying out from Australia. We’re planning a barbecue.

vc Source: Facebook

And getting the barbecue ready.

Every Irish Dad’s passion.

sf Source: Facebook

Disaster strikes when he receives a voicemail from his son informing him that he won’t be able to fly out after all…

Look at his sad eyes :(

sad Source: Facebook

And then…

Surprise! It was all a goof.

flood Source: Facebook

Cue floods of tears.

The ad was uploaded to Facebook two weeks ago and has since racked up 175,000 views with viewers calling it “lovely” and admitting to bawling over it.

Posted by on Monday, 23 May 2022

Crying at a Homestore and More ad. Never thought we’d utter that phrase, eh?

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Amy O'Connor

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