This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 8 °C Thursday 2 April, 2020

Irish designer's dress sells out, minutes after Kate Middleton is seen wearing it

The Duchess of Cambridge was spotted wearing a dress by Irish designer Orla Kiely – which sold out almost immediately.

Orla Kiely's 'Birdie' dress sold out in minutes after Kate Middleton was spotted wearing it.
Orla Kiely's 'Birdie' dress sold out in minutes after Kate Middleton was spotted wearing it.
Image: Chris Ison/PA Wire

A DRESS designed by a famed Irish designer sold out yesterday – just minutes after Kate Middleton was seen wearing it.

The Duchess of Cambridge wore the ‘Birdie’ dress at a school visit in Oxford, and photographs of her appearance caused a frenzy of traffic to the designer’s website.

Within minutes all stock of the ‘wool jacquard shirt dress’ – which was on sale for half price, at £162.50 (€193) – had disappeared from the London-based designer’s online store.

Although the dress remains listed on the website, no stock is available in either of the two colours in which it is produced.

Middleton is closely watched for her fashion style, and regularly prompts copies of her clothes to surge in demand – in a phenomenon known as the ‘CopyKate effect’.

Similar effects have been recorded in the United States, where the popularity of certain clothing surges whenever First Lady Michelle Obama is seen wearing it.

  • Share on Facebook
  • Email this article

About the author:

Gavan Reilly

Read next: