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VIDEO: People in lift react as the floor falls away

Don’t worry, it’s all a fake for a new ad. (May contain real terror.)

http://www.youtube.com/watch?v=NeXMxuNNlE8

YouTube/LGBlogUK

TECH FIRM LG came up with a novel way to market its new monitors: terrifying ordinary punters into thinking they’re about to die.

That, at least, is the premise of this new ad, which shows office workers entering a lift whose floor is rigged with monitors. Imagine their surprise when it drops away to reveal a yawning drop to the bottom of a lift shaft…

There’s some speculation that the ad is faked with actors. Which seems entirely plausible. We’ll leave it up to you to judge. Meanwhile, simply enjoy their terror.

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Michael Freeman

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