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Dublin: 8 °C Thursday 25 April, 2024
tenuous

7 utterly shameless brands who hijacked the #LoveHate hashtag

All aboard the bandwagon?

IN CASE YOU were hibernating in a cave, the latest season of Love/Hate premiered last night. People can’t stop talking about it and it’s still the top trending hashtag in Ireland this morning.

Therefore it was only a matter of time before some brands got in on the chatter for some good old-fashioned attempts at viral marketing.

1. Aer Lingus advertising flights from Dublin to Malaga and assuring us there’ll be no trouble.

2. Getting a subtle plug in for dental implants there.

3. This is a bit desparate, Ryanair.

4. Coolaboola!!!

5. Tenuous enough link there, guys.

6. Round of applause to this chemist for advertising head lice treatment.

7. This breathalyser company asking a Nidge parody account to install a breathalyser in the bar.

Full marks for opportunism, we suppose.

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