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Everyone is mortified by the hashtag on the Luas' latest fare evasion campaign

It’s so perfect.

THE LUAS IS hip. The Luas is down with the Dublin kids. At least that’s what they’re hoping their new fare evasion campaign is putting across.

That HASHTAG THOUGH.

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#Scarlet4u

Oh, and it’s not just an online campaign. This hashtag will follow you everywhere.

Brought to court? Fined? Criminal record? Scarlet for you love.

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