Dublin: 14 °C Tuesday 28 March, 2023
# no shame
These women are sharing half faces of make-up to brilliantly tackle shaming
#ThePowerOfMakeup campaign is really taking off.

EARLIER THIS MONTH, a Swedish beauty blogger and YouTuber put up a video of herself with just half her face done up with make-up.

It was a viral sensation, and has been watched over 17 million times


Make-up artist Nikkie said she wanted to do the project because she was sick of ‘makeup shaming’ – the assumption that you’re wearing makeup just to impress other people, or because you lack self-confidence.

Over the last couple of days, women on social media around the world have rallied around her message.

And the hashtag #ThePowerOfMakeup was born

instagrammakeup5 Instagram Instagram

Where women posted selfies with only half their facedone up to prove that it’s OK to do either

instagrammakeup4 Instagram Instagram

“Embrace the power of make up and how good it makes you feel”

instagrammakeup3 Instagram Instagram

“I love my face with or without makeup”

instamakeup Instagram Instagram

“Apparently #makeupshaming is a thing. And in response to that thing, #ThePowerOfMakeup became a thing. And I’m really more into that second one.”

instamakeup2 Instagram Instagram

You can follow #ThePowerOfMakeup on Instagram and Twitter to see how it develops.

More This YouTuber demonstrated the power of makeup by transforming just half her face>

More Irish Facebook phenomenon Cian Twomey just hit 1 million likes — here’s what you need to know>

Your Voice
Readers Comments