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North West is set to star in her first fashion campaign with mum Kim Kardashian and Grandma Kris

Swag Hags for Bags.

NORTH WEST MAY have only turned five years old on June 15th, but she’s racking up quite the portfolio and presumably, racking up the dolla-dolla-bills.

The eldest daughter of Kim Kardashian West and Kanye West has landed her first major fashion campaign. She is featured alongside her mama Kim and her grandmother Kris Jenner for Fendi’s #MeandMyPeekaboo campaign.


It’s set to be a real family affair as Kanye’s song Love Lockdown will be used as the soundtrack for short video clips. Fendi issued a statement to say:

We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones. You know that at Fendi we love to dare and surprise.

And you also love free publicity Fendi, which we are giving you now cause we’re addicted to KKW.

Kim tweeted what Fendi’s statement of the family was.

kris Source: twitter/kimkardashian

Kim also tweeted that the news was ‘major’:

The family are really capitalising on America’s lack of a ‘First Family’ to admire, with the three main players being Kris as the ‘Grandma’ power behind the throne to Kim’s status of Queen and North’s role of Princess-in-waiting. However, Kris has admitted in the past that she didn’t like being called ‘grandma’ so she got her grandchildren to call her by a much younger sounding name:

They call me ‘Lovey’. At first I was Grandma, and all of a sudden I didn’t like the way that sounded. My mom had a friend called Lovey and I thought that was the cutest name.

Vain, much? Not really a surprise with this family.

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