This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 16 °C Tuesday 25 June, 2019
Advertisement

Heineken has launched its first cider and here is our verdict

Orchard Thieves is Heineken’s first cider product.

orchard_thieves_bottle_pint__medium

HEINEKEN IRELAND HAS officially entered the cider market and launched its first cider, Orchard Thieves.

Described as “a distinct, refreshing drinking experience,” Orchard Thieves will be available on draught and in 330ml bottles or cans in pubs and off-licences across Ireland.

We’re confident that Orchard Thieves will steal the hearts of those seeking a brand that stands for straight-up, instant refreshment with a contemporary and bold edge.

Indeed the drink’s campaign centres around a fox encouraging people to “be bold”.

Heineken says the drink is catered specifically to Irish taste buds after various taste tests concluded that we like our cider “not too sweet, not too dry”.

But what does it actually taste like? We enlisted some secret tasters to try the new drink and give us their opinion.

Here was the verdict:

It’s nice, but very sweet. I couldn’t drink more than one or two of them.
It kind of tastes like Cidona, but it’s definitely the kind of thing I could see myself drinking in the summer.
It’s way too sweet, tastes like apple juice.
It’s very sweet. Tastes a bit like the apple version of those black jack sweets. It’s the kind of thing you’d drink at a first cousin’s 21st in an effort to seem hip and/or cool.
It’s really sweet — it’s almost pushing towards pear.

So there you are now.

What do you think? Will you be trying Orchard Thieves?

6 cocktails it’s perfectly acceptable to have for brunch and how to make them >

This picture of a little girl eating a flower is going super viral >

  • Share on Facebook
  • Email this article
  •  

About the author:

Amy O'Connor

Read next:

COMMENTS (11)