Dublin: 3 °C Thursday 26 November, 2020

Here's why everyone's talking about P Louise, and her eyeshadow base beloved by MUAs

Everything you need to know about the woman of the moment.

YOU MAY HAVE seen or heard the masses chatting about a certain makeup masterclass that was held over the weekend at the RDS.

Manchurian makeup artist Paige Louise, known more widely as P Louise, launched her signature palette at the sold-out Dublin venue over the weekend, with tickets costing between Β£60 and Β£150.

But β€œwho IS SHE?”, you declare in your best Nikki Grahame voice?

Paige went viral after she showed the world a pretty nifty hack she had for eyeshadow application – using MAC’s Select Cover Up concealer as an eyeshadow base.

Source: MAC Cosmetics

Paige wanted to create an eye product that rivalled MAC’s Select Cover Up in terms of both quality and price.

Thus, the P Louise β€˜Rumour’ base was born.

View this post on Instagram

Plouise base. You know I've been working hard to get you luxury products at affordable prices and being such a small brand this can be a challenge, so here you have it. β€’How many shades ? Originally one shade "rumour" however I am in the process of launching more shades but I don't just do thing for the πŸ’° everything I place my name next to has to be tested with myself and my artists to ensure we love the product and the shades, ensuring they actually work ❀️ . β€’What is this ? Formula designed by our artists, this formula is completely different from anything we use as this has been made around our preferences. Best way to describe the product is FLAWLESS. The base creates a smooth, flawless finish ready to make your shadow POP. β€’Launches: January the 30th β€’Price: Β£10 β€’Cruelty free.

A post shared by π•»π–‘π–”π–šπ–Žπ–˜π–Š π•Έπ–†π–π–Šπ–šπ–• π•¬π–ˆπ–†π–‰π–Šπ–’π–ž (@plouise_makeup_academy) on

The base has since gotten a major boost from beauty YouTubers iluvsarahii and NikkieTutorials, who declared it the β€œbest eye base in the world”.

Source: NikkieTutorials/YouTube



The success of her brand and makeup academy has meant her mother has been able to retire.

More shades of the base are currently in development, and her palette is currently sold out (you can preorder here though).

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