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Here's why everyone's talking about P Louise, and her eyeshadow base beloved by MUAs

Everything you need to know about the woman of the moment.

YOU MAY HAVE seen or heard the masses chatting about a certain makeup masterclass that was held over the weekend at the RDS.

Manchurian makeup artist Paige Louise, known more widely as P Louise, launched her signature palette at the sold-out Dublin venue over the weekend, with tickets costing between £60 and £150.

But “who IS SHE?”, you declare in your best Nikki Grahame voice?

Paige went viral after she showed the world a pretty nifty hack she had for eyeshadow application – using MAC’s Select Cover Up concealer as an eyeshadow base.

MAC Cosmetics MAC Cosmetics

Paige wanted to create an eye product that rivalled MAC’s Select Cover Up in terms of both quality and price.

Thus, the P Louise ‘Rumour’ base was born.

The base has since gotten a major boost from beauty YouTubers iluvsarahii and NikkieTutorials, who declared it the “best eye base in the world”.

NikkieTutorials / YouTube

 

Wig.

The success of her brand and makeup academy has meant her mother has been able to retire.

More shades of the base are currently in development, and her palette is currently sold out (you can preorder here though).

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