PENNEYS IS MAKING some big changes to its clothing.
The brand confirmed to DailyEdge.ie that it is changing from numerical sizing, which sees customers offered UK sizes 6 through to 16, to a letter format instead.
Customers will be seeing XS, S, M, L and XL on clothes labels from Penneys in the future. As well as this, Penneys will be extending their size offerings, with lines going from 2XS up to 2XL.
Primark is launching new improved sizing across selected products in our womenswear, lingerie and nightwear departments. Selected products across womenswear, lingerie and nightwear that are single sized (e.g. 10, 12) as well as those that are dual-sized (e.g. 10-12) will be updated for a more comfortable fit and to ensure consistency across our ranges for all our customers.
Within these departments, single sizes and dual sizes will now be denoted with a letter conversion such as S, M, L. All labelling on products and in store will therefore include numeric and letter conversions.
Customers will see increased point of sale guides within our stores and on our website. Our updated size scale also now ranges from 2XS to 2XL for selected product areas.”
Penneys has had issues with its measurements in the past, with plenty of women feeling upset when they have to go up two or three sizes more than their usual UK size just to get something to fit.
It comes after H&M confirmed that they would fix their inconsistent sizing.
Last month, the Swedish retailer announced:
Following customer feedback, we are taking the steps to change our womenswear measurements to be in line with UK sizing. The previous measurements and fit of a size 12 will now be the measurements of a size 10.”
Wow. Maybe we’ll finally have clothes that actually fit us?
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