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This haunting, powerful ad featuring guide dogs is going viral and with good reason


AN AWARD-WINNING ad for The Royal Dutch Guide Dog Foundation is going viral after it won a prestigious Dutch commercial award.

And with good reason.

The ad highlights the work that guide dogs do beyond caring for those with poor sight, namely assisting people who suffer from post traumatic stress disorder. It’s haunting and affecting in equal measure.

KNGFGeleidehonden / YouTube

The ad was produced in 2014, but renewed interest in it following its recent award has seen renewed interest in the commercial.

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