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Sephora's social media campaign gets off to unfortunate start thanks to typo

Oops.

MAKEUP STORE SEPHORA has just opened its first Australian store.

To drum up buzz and get people excited, Sephora Australia started a #CountdownToBeauty hashtag.

And it was all going pretty well until they neglected to include a certain vowel in their own hashtag, resulting in a pretty rude typo.

cuntdown Source: Imgur

Uh-oh.

The Facebook post was swiftly deleted, but let’s just hope they use spell check next time.

Enda Kenny called ‘Edna’ by British lifestyle magazine >

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Amy O'Connor

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