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But how did they come up with the slogan?

We’re confused. What matters?

Photo: DailyEdge.ie

Spotted in Dublin 8 this morning. Frankly, we’re a little confused about the brand here.

Seen any other examples of top-notch company branding? Tweet us @dailyedge or email tips@thejournal.ie…

More: This pair of socks comes with an unexpected accessory>

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