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Penneys are releasing a skincare range with beauty guru Alex Steinherr

This looks interesting and it’s SO affordable.

PENNEYS ARE KNOCKING it out of the park with their beauty and skincare ranges. 

Whether they’re making affordable versions of Glossier blushers, Huda palettes, or KKW Beauty contour kits, they’re all about giving us something affordable to try out.

Their latest range, comes from a collab with former Glamour beauty director, Alex Steinherr. 

Alex spent six years as beauty director at Cosmopolitan before spending a decade at Glamour. Basically, she knows her stuff. 

Steinherr announced on her Instagram stories that she had spent the last two years working on the range of 20 skincare products.

It looks like there’s some really interesting stuff in there, and the packaging is lovely. 

What’s better, is that prices range from €6-€4. 


The range includes hero ingredients such as Hyraluronic Acid, Niacinamide, and Squalane which Alex says are her must-have skincare actives. 

There are lip masks, eye creams, anti-blemish formulas, cleansers, micellar waters, overnight masks, and good ol moisturisers. 

Masks start at €4 


Cleansers come in gels, creams, and a Korean-inspired milk 


The Plump and Glow range is one of a range of lines 


If you’re not convinced yet, you might like to know that the range is cruelty-free, fragrance-free, vegan-friendly, with no parabens or sulphates. 

It sure is starting to sound like another affordable no-frills skincare range we all know and love. 

However, are they Any Use? You can bet DailyEdge.ie will be on hand to give you a honest review once we get our hands on them. 

The range will be available from October 8. 

DailyEdge is on Instagram!

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