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Penneys are releasing a skincare range with beauty guru Alex Steinherr

This looks interesting and it’s SO affordable.

PENNEYS ARE KNOCKING it out of the park with their beauty and skincare ranges. 

Whether they’re making affordable versions of Glossier blushers, Huda palettes, or KKW Beauty contour kits, they’re all about giving us something affordable to try out.

Their latest range, comes from a collab with former Glamour beauty director, Alex Steinherr. 

View this post on Instagram

I have dedicated my career to sharing the best quality skincare I could find. I’m extremely passionate that everyone deserves beautiful skin, which is why I’ve often been disheartened by some of the cheaper alternatives on the market. Due to the overwhelming support (and requests!) from you guys, I’m incredibly proud to finally share with you a project I’ve been working on over the last two years with @primark ,creating an approachable, results-driven skincare range, ensuring everyone can afford their most beautiful skin 💫 Alex Steinherr X Primark is a 20 piece skincare collection that delivers performance at a price point accessible to all. I am SO proud of these products: the collection is cruelty-free (it’s CFI certified!), fragrance-free, vegan friendly, it contains no parabens, no phtalates, no essential oils, no sulfates...what I set out to create is a skincare line that focuses on real skin needs: safe formulas, a blend of innovative &proven ingredients and fresh textures for visible results ✨ Available in selected stores worldwide, October 8, 2018 #AlexSXPrimark #iworkwithprimark

A post shared by Alessandra Steinherr (@alexsteinherr) on

Alex spent six years as beauty director at Cosmopolitan before spending a decade at Glamour. Basically, she knows her stuff. 

Steinherr announced on her Instagram stories that she had spent the last two years working on the range of 20 skincare products.

It looks like there’s some really interesting stuff in there, and the packaging is lovely. 

What’s better, is that prices range from €6-€4. 


The range includes hero ingredients such as Hyraluronic Acid, Niacinamide, and Squalane which Alex says are her must-have skincare actives. 

There are lip masks, eye creams, anti-blemish formulas, cleansers, micellar waters, overnight masks, and good ol moisturisers. 

Masks start at €4 


Cleansers come in gels, creams, and a Korean-inspired milk 


The Plump and Glow range is one of a range of lines 


If you’re not convinced yet, you might like to know that the range is cruelty-free, fragrance-free, vegan-friendly, with no parabens or sulphates. 

It sure is starting to sound like another affordable no-frills skincare range we all know and love. 

However, are they Any Use? You can bet DailyEdge.ie will be on hand to give you a honest review once we get our hands on them. 

The range will be available from October 8. 

DailyEdge is on Instagram!

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