This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 5 °C Friday 13 December, 2019
Advertisement

People are complaining that this ad for sanitary towels is offensive and fat-shaming women

Here’s how not to advertise to ladies.

THIS NEW AD for sanitary pads is upsetting a lot of people.

Aussie company Uincharm unleashed a new ad called Ugh Moments, in which they attempt to promote sanitary products Sofy Fresh.

The ad sees a woman who is on her period, with an alter-ego representing the ugh feeling women get when it’s their time of the month. Ugh is several sizes bigger than the woman, and she’s basically a massive pain in the ass.

Source: Unicharm Australasia/YouTube

The ad caused a bit of a stir, with many claiming it is fat-shaming, by implying that being bigger is equal to feeling UGH

 

agoon

It also doesn’t do any favours to the notion that women are absolute nightmares on their periods

What do you think? Harmless, or insulting


Poll Results:

Harmless (456)
Insulting (408)
Don't care (320)



Can girls’ periods really sync over a Whatsapp group?>

This hilarious campaign imagines what the world would look like if men had periods>

  • Share on Facebook
  • Email this article
  •  

About the author:

Read next:

COMMENTS (5)