THIS NEW AD for sanitary pads is upsetting a lot of people.
Aussie company Uincharm unleashed a new ad called Ugh Moments, in which they attempt to promote sanitary products Sofy Fresh.
The ad sees a woman who is on her period, with an alter-ego representing the ugh feeling women get when it’s their time of the month. Ugh is several sizes bigger than the woman, and she’s basically a massive pain in the ass.
The ad caused a bit of a stir, with many claiming it is fat-shaming, by implying that being bigger is equal to feeling UGH
It also doesn’t do any favours to the notion that women are absolute nightmares on their periods
What do you think? Harmless, or insulting
Poll Results:
Harmless (456)
Insulting (408)
Don't care (320)