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People are complaining that this ad for sanitary towels is offensive and fat-shaming women

Here’s how not to advertise to ladies.

THIS NEW AD for sanitary pads is upsetting a lot of people.

Aussie company Uincharm unleashed a new ad called Ugh Moments, in which they attempt to promote sanitary products Sofy Fresh.

The ad sees a woman who is on her period, with an alter-ego representing the ugh feeling women get when it’s their time of the month. Ugh is several sizes bigger than the woman, and she’s basically a massive pain in the ass.

Source: Unicharm Australasia/YouTube

The ad caused a bit of a stir, with many claiming it is fat-shaming, by implying that being bigger is equal to feeling UGH



It also doesn’t do any favours to the notion that women are absolute nightmares on their periods

What do you think? Harmless, or insulting

Poll Results:

Harmless (456)
Insulting (408)
Don't care (320)

Can girls’ periods really sync over a Whatsapp group?>

This hilarious campaign imagines what the world would look like if men had periods>

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