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Dublin: 9 °C Sunday 26 January, 2020

This questionable plus-size leggings ad is all sorts of WTF

Marketing at its worst.

WITH A LACK of plus sized models represented in the fashion world, they’re often unfairly exiled to plus-sized sections of catalogues and retail websites.

A new website has taken an ‘innovative’ approach to advertising their plus-sized range, by avoiding using a model who fits them.

Online store on Chinese ecommerce giant Alibaba, Herry He’s store, chose instead to squeeze a slim model inside one of the stretchy legs of a pair of plus-sized leggings.

Yes, really.

Plus-Size-5XL-2015-New-Spring-Autumn-Women-Leggings-Candy-Color-Casual-Elastic-High-Waist-Slim.jpg_350x350 Source: aliexpress

leggings-I Source: aliexpress

Is it a crude dig at plus-size figures? A way to skimp on the model budget? An effective way to demonstrate the stretchy leggings?

It’s worth noting that other images on the shop website contain women who actually fit in the jeans, making the decision to contain these photos even more baffling.


With a five out of five rating, it seems they’re doing something right.

via Reddit

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