Dublin: 7 °C Wednesday 28 September, 2022

What's in my makeup bag? Susan Fox

Having a rummage through our favourite faces’ wares.

EACH WEEK, WE’LL be taking a peek into some of our faves’ makeup bags to see their must-have products, because we’re nosy. This week, it’s the turn of Eden Beauty Group owner, Susan Fox. 


Her earliest makeup memories

“I grew up in the 80s in Dublin and there was nothing glam about that, at the time as a little girl I felt the city was so drab. I day-dreamed of travelling to New York and Paris and living in a beautiful apartment.

I loved old black and white movies and watched them with my gran who we lived with. I particularly liked the 40s and 50′s -the clothes, the glamour and of course the makeup.
Actresses like Rita Hayworth, Lauren Bacall and Audrey Hepburn were my heroes and they totally inspired my ‘signature look’. 

“I am pale with blue eyes and dark hair, pastels just do not work for me so red lipstick and flicked liquid  eyeliner became my go-to look. It makes me feel “pulled together” and  timeless, it never dates.

“After school I trained as a beauty therapist and my first job was in a big hairdressers and salon. I wore mad hair and make up and loved experimenting. Then, I was offered my dream job as cabin crew with Aer Lingus and I finally got to live the dream and travel all over the world.

“However crazy make up did not cut it with Aer Lingus, so it was back to my classic flick and red lippy and it has remained my signature look ever since.”

Her makeup bag and what’s inside


“I think the thing that surprises most people is how little make up I actually own. Apart from a few eye shadow pallets and a couple of lip sticks this is actually my full make  up collection.

  • PS Strobing Hydrating Primer
  • Casmara  DD Cream
  • Fuschia Rice Powder
  • Elf ‘Need it Nude’ Palette
  • Rimmel Exaggerate Eye liquid liner in ’100% black’
  • YSL Touche Eclat 
  • Isadora Stretch Lash Mascara
  • Isadora Blush and Glow Draping Wheel in ‘Peach Rose Pop’
  • MAC Retro Matt liquid lipstick in ‘Fashion Legacy’
  • PS lip pencil in ‘Scarlett’

“My current favorite is the DD cream from Casmara. DD stands for “daily defence” – this one protects your skin from pollution, the blue light that radiates from phones and computers and also has an SPF of 30. It is comes in 2 shades – ‘Light’ or ‘Dark’ and has a lovely texture.


“I saw the PS Strobing primer in Penneys one day and bought it out of pure curiosity. I have worn it ever since it it great for adding a little luminosity and emphasis to cheeks and collar bones and it was cheap as chips. 


“I am a working mum with a very busy work life and two kids, so sleep is not something I get a lot of. I literally could not live without my Touche Eclat from YSL.

I have tried the cheaper imitations but there is no comparison and to me this is one product worth splurging on.

“It hides dark circles and reflects the light under the eye area to reduce the dark appearance and I LOVE it! It is a tired mummy’s best friend.

“I set my DD cream with a dusting of Rice Powder from Fuchsia. As the DD cream has a light texture, I find the rice powder makes it last longer and reduces shine.

Fuschia is an Irish brand which is a bonus to me as I like to support home grown brands whenever possible. Their mineral make up range is gorgeous, natural and great for your skin. 


“I don’t wear eyeshadow unless I am going out in the evening or to an event, but if I am I tend to keep my shadow natural, as strong eyes and lips can look over done. I have been using the Elf ‘Need It Nude’ for the last few months and I am very impressed. The pigment is good and strong, lasts well and there is a nice mix of matte and shimmers. I use the darker colours to line the eye underneath.

If you dampen a small flat eyeliner brush, it gives a softer line which I prefer as a liquid line on top and strong line on the bottom can look too hard.


“I have worn Rimmel liquid eyeliner since I was sixteen so that’s 33 years of use! I have tried lots of more expensive varieties but always go back to this one. It is easy to apply, it stays on all day and it does not move. The applicator is great and allows you to apply a thin or thick line very easily. This is definitely one of my dessert island products.”

IMG_0109 (1)

“I was given a present of the Blush and Go Draping wheel from Isadora and the ‘Peach Rose Pop’ shade is perfect for pale skin. You can use the colours individually to blush and contour or combine them to create different colours. The pigments are great, it stays put all day and I love the colour combination as it works for soft day and stronger night time looks.

“I also use the Isadora Stretch Lash mascara. It is a lovely formulation which does  not clump and coats lashes evenly. The applicator brush can be lengthened or shortened which is so clever and means you can get all those little lashes in the corner of your eye. A great product at a great price point.

IMG_0114 (1)

“The PS lip liner pencil in ‘Scarlett’ is another bargain find. It costs €1.50 and it is as good as any I have tried. The colour is rich, it does not bleed and it is a real red.


“Finding the perfect Red lipstick is never easy but about 5 years ago I found mine at the MAC counter! MAC Retro Matt liquid lipstick in ‘Fashion Legacy’ is my perfect lipstick. I love the colour – it has blue undertones which is perfect for pale Irish skin. It is matte which I have always preferred and it is VERY long lasting. I put it on in the morning and it stays all day which to me is it’s greatest attribute.

For a busy women it is a God send and it is the one product in my make up bag I literally could not live without.”

IMG_0108 (1)

DailyEdge is on Instagram!

Read next:


This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

    Leave a commentcancel