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Ice Ice Baby

Tesco have sold 66,000 bags of ice over the last two weeks

We’ve gone mad for ice.

Tesco price warning over beer ad PA Wire / Press Association Images PA Wire / Press Association Images / Press Association Images

AS THE ICE bucket challenge continues to dominate your Facebook timeline, Tesco today revealed that they have sold over 66,000 bags of ice over the last two weeks.

That equates to almost 8.5 million ice cubes.

shocked fuckyeahreactiongifs / Tumblr fuckyeahreactiongifs / Tumblr / Tumblr

The supermarket said that the upturn in sales started on Friday, continued this week and is expected to continue through this weekend. It has even upped stock so it can cope with the increased demand.

To mark the increased sales, Tesco has pledged €10,000 to the Irish Motor Neurone Disease Association.

Additionally, Tesco Ireland CEO Phil J. Clarke will participate in the ice bucket challenge today, while staff from Tesco Ireland’s head office in Dun Laoghaire will follow suit tomorrow.


6 signs people’s ice bucket challenges are totally out of control >

Ice Bucket Challenge fund reaches €1 million mark in Ireland >

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