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Dublin: 8 °C Thursday 12 December, 2019
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I don't want to alarm you but Ugg Boots might be making a comeback

Seriously, what year is it?

UGGS ARE MAKING a comeback, and by the looks of things, the celebs are to blame.

According to Business Insider, sales of the divisive sheepskin boot were up massively in 2018 off the back of a Paris Fashion Week show which featured a thigh-high version of the boot.

Source: Safiya Nygaard/YouTube

Can’t see the video? Click here.

Becuase who wouldn’t want to pay over $1,200 to have shoes resembling shrunken turds?

The show prompted celebs like Sienna Miller and singer-turned-designer Rihanna to dig out their old pairs of Uggs from the back of the wardrobe.

As a result, a lot of people seem to have gotten Uggs for Christmas, with the brand listed as one of Amazon’s most bough across the site. Santa needs to get a grip, TBH.

What’s prompted the comeback?

Well, Business Insider puts it down to the fact that people are after ugly fashion this weather – something comfortable that still makes a statement. 

Look at Post Malone’s eponymous line of Crocs, for example.

Crocs didn’t exactly have a reputation for being stylish before the king of questionable taste himself got his hands on them. Now, the brand is firmly back in the psyche of teens, and not in the way of them ripping the piss out of their parents for wearing them.

Seriously, they’re going for huge money on eBay.

crocs

Here’s a link to buy them if you’re interested, but please note that I will be judging as a result of clicking.

You know what’s also to blame? Hygge.

Yeah, that Danish concept that everyone has hijacked to mean lighting candles, wearing your dressing gown for 12 hours straight and not replying to any of your WhatsApps. 

“Retailers don’t seem to be letting go of it anytime soon,” Business Insider wrote in December, noting that many stores were marketing their clothes as “cosy,” “plush,” and “soft,” showing ads with models bundled up in oversized knit sweaters and cozy hats. So far, so Tumblr.

But listen, are you here for an Ugg revival or should the boots be staying in the noughties?


Poll Results:

Yay, I love Uggs! (741)
Ugg must be short for 'ugly'? (425)


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