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Activists from Femen protest in Kiev Efrem Lukatsky via Press Association

Ukranian women go topless to protest NZ radio competition

Controversial competition winner to holiday in Ukraine with woman he chose through bridal agency.

UKRAINIAN WOMEN HAVE protested against a competition run by a New Zealand radio station – by taking their tops off.

The Rock FM, New Zealand’s most popular music station, ran a competition called ‘Win-a-Wife’ offering listeners a 12 night trip to the Ukraine organised by bridal agency Endless Love.

The agency, which offers “beautiful genuine Ukraine ladies looking for love and marriage with Kiwi men” according to its website, will provide the winner with a 12-night trip to the former Soviet state.

The winner will also be provided with $2,000 spending money, according to

But women in the Ukraine have reacted angrily to news of the competition, with activists from the group Femen taking to the streets of Kiev topless to highlight their cause, the BBC reports.

The women also carried banners proclaiming that “Ukraine is not a brothel”, while  another said “Welcome to hell”.

“Femen warns the lucky winner of the New Zealand competition that he can expect an unhappy ending in Ukraine,” activist Olexandra Shevchenko said in a statement on the movement’s blog.

The winner of the competition, a winemaker named Gregg, is due in the Ukraine later in the month.

Brad King, programme director at the radio station, said the competition had received a “massive reaction” from all over the country.