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Dublin: 16 °C Thursday 18 July, 2019
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Urban Decay are discontinuing the Naked palette so they decided to give it a funeral

(Almost) gone, but not forgotten.

DEARLY BELOVED, WE are gathered here today to pay our respects to the Urban Decay Naked palette.

Today, we mourn the loss of our beloved original Naked palette 💔🥀 Though this parting is bittersweet, you’ll still be able to get your hands on the palette anywhere Urban Decay is sold, while supplies last. 🖤US: Save 50% on the original Naked Palette at UrbanDecay.com, all Urban Decay stores, and retailers where UD is sold. 🖤 Canada: Save 50% on the original Naked Palette at UrbanDecay.ca, all Urban Decay stores, and retailers where UD is sold. 🖤 UK: For TWO DAYS ONLY starting August 23, save 30% on the original Naked Palette at UrbanDecay.co.uk and Urban Decay stores. 🖤 Korea: Save 50% on the original Naked Palette at Urbandecay.co.kr. Don’t see your country? Reach out to your local UD retailer for more info. https://www.urbandecay.com/storelocator #UrbanDecay #UDNaked #Makeup #Beauty

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The OG neutral palette has been the top dog of the beauty world since 2010, but now, the brand are bidding it goodbye.

“Saying goodbye to Naked is extremely bittersweet,” said Wende Zomnir, founding partner of Urban Decay.

It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor—just wait and see.”

UD decided to give it a proper send off, with Nicole Richie and beauty gurus Kandee Johnson and Chrisspy all paying their respects.

Richie said in her eulogy: “Everyone has tried to copy you but no one has been able to capture your true essence.”

Never fear! The palette’s other reiterations – Naked 2, Naked 3, Naked Heat, etc. – aren’t going anywhere, so you can still get your neutral fix.

Rest in peace x

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