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Vintage Buckfast advert targets stressed-out housewives

It has a calming effect, apparently.

ACCORDING TO THIS brilliant vintage ad from the 1970s, Buckfast wasn’t always for young hellraisers on the session.

No, the monks of Buckfast Abbey were targeting a very different audience: overwrought housewives in need of a calmer.

Are you stressed out doing the shopping?

Have you got too much to carry?

Do you have to make the goddamn dinner for your family, AGAIN?

Simply relax with a glass of Buckfast Tonic Wine!


Twitter / @paudieaudi Twitter / @paudieaudi / @paudieaudi

‘For your moments of peace and quiet.’

More: Need a last minute pressie? How about a Buckfast hamper?>

Bakery investigated after selling Buckfast cronuts>

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