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Vintage Buckfast advert targets stressed-out housewives

It has a calming effect, apparently.

ACCORDING TO THIS brilliant vintage ad from the 1970s, Buckfast wasn’t always for young hellraisers on the session.

No, the monks of Buckfast Abbey were targeting a very different audience: overwrought housewives in need of a calmer.

Are you stressed out doing the shopping?

Have you got too much to carry?

Do you have to make the goddamn dinner for your family, AGAIN?

Simply relax with a glass of Buckfast Tonic Wine!


Source: Twitter/@paudieaudi

‘For your moments of peace and quiet.’

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About the author:

Michael Freeman

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