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Dublin: 7 °C Sunday 23 February, 2020

Viral Marketing Masterclass of the Day

If you haven’t seen this on Facebook yet, chances are you will soon.


VIRAL MARKETING IS a tricky one. It’s all too easy to do it badly – remember Shamrocking? No? - and fiendishly difficult to get right.

But we think Coca-Cola may have cracked the code this time.

The A Stretchy Hand campaign really isn’t linked in any way (that we can see) to Coca-Cola itself, or the consumption of fizzy drinks more generally. But it does appeal to the internet’s twin pillars of (a) nostalgia, and (b) inane ways to spend the precious minutes of your short time on Earth.

So far, it’s been shared almost 200,000 times on Facebook and at least 20,000 times on Twitter. Somewhere, a marketing manager is pouring himself a Martini.

Check out A Stretchy Hand here.

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About the author:

Michael Freeman

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