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You've been washing your jeans wrong your entire life

At least, according to the CEO of Levi’s.

Look at those back pockets. Bruce has been washing his jeans wrong. Columbia Records Columbia Records

YOU KNOW HOW you wash your jeans? Wait til they get smelly, chuck them in the machine (inside out if you REALLY care about them) and then dry them on the rail?

Well, you’ve been doing it completely wrong.

That’s according to none other than the CEO of Levi Strauss, Chip Bergh, who has said that jeans-wearers should NEVER wash them in the machine.

Clyde Robinson Clyde Robinson

So should you hand-wash them? Well, not really. He said you shouldn’t really immerse them in water AT ALL.

If you talk to real denim aficionados, they’ll tell you don’t wash your jeans.

Instead, Bergh said, you should “use a sponge or a toothbrush” to spot-clean your jeans. Then air-dry them.

He added that his own jeans were a year old and hadn’t been in the washing machine once. A pair of Levis should last “longer than most people’s waistlines,” he said.

Here’s the full interview.

Fortune Magazine / YouTube

More: How long could a human survive on Mars wearing only jeans and a t-shirt?>

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