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'Wine vandalism' needs to be your new favourite thing

Because it’s brilliant.

SO YOU KNOW the pretentious wine descriptions on the shelves in Tesco?

Someone has been taking matters into their own hands. At a branch in Brixton, the labels are being mysteriously replaced with much better ones.

It’s called wine vandalism…

Source: id-iom

Source: id-iom

This wonderful intervention is the work of designers id-iom, armed only with a scanner and a copy of Photoshop.

They also hit their local Sainsburys:

Source: id-iom

But it was Tesco that bore the brunt.

Source: id-iom

Source: id-iom

Thank you, id-iom. We salute these heroic acts.

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About the author:

Michael Freeman

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