SO YOU KNOW the pretentious wine descriptions on the shelves in Tesco?
Someone has been taking matters into their own hands. At a branch in Brixton, the labels are being mysteriously replaced with much better ones.
It’s called wine vandalism…
This wonderful intervention is the work of designers id-iom, armed only with a scanner and a copy of Photoshop.
They also hit their local Sainsburys:
But it was Tesco that bore the brunt.
Thank you, id-iom. We salute these heroic acts.
