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Dublin: 14 °C Friday 23 August, 2019

YouTube will soon let you skip the ads on all videos...

… if you give them money.

GREAT NEWS, KIND of: YouTube will soon give viewers the option of paying a monthly fee to skip every pre-roll advert.

That means no more of this guy:

Source: FishheadsinTheAttic/YouTube

And more of this, without interruption:

Source: TinyPic

The company hasn’t actually announced the change – but it emerged in a letter sent by YouTube to its most-popular content creators asking them to sign off on new contract terms to allow for the change.

It’s not clear when the option will be offered or how much the fee will be.

A YouTube spokeswoman declined to confirm specifics to the Associated Press, but said in a statement, “giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities.”

Imagine, no more of this:

Source: Imgur

The streaming video service owned by Google first offered pay channels in May 2013 and also launched a paid subscription, ad-free music service called Music Key to select participants in November.

The moves are all part of a strategy to diversify its revenues, although advertising remains its core. At a media conference in October, CEO Susan Wojcicki said ad-free subscriptions represent an “interesting model” and that the service was exploring how to give its users options.

- Additional reporting Michael Freeman

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Associated Press

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