Dublin: 17 °C Sunday 1 October, 2023
# the song
Everybody's sobbing over Apple's weepy new Christmas ad
Just when you thought you were safe from the onslaught of emotional Christmas ads.

THIS YEAR WE’VE been spoiled for choice with sentimental and festive ads – from lonely penguins to a touching Christmas truce, there’s been plenty of options of a good Christmas cry.

The latest weepy commercial comes from tech giant Apple, and tells the story of a woman who creates a very special Christmas present for her grandmother. 

You will weep.

Apple / YouTube



If that made you do a small cry, don’t worry. You are not alone:

Yes we are. Yes we are.

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