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# fashion baby
Here's the gorgeous Armani ad that was shot on Dollymount Strand
It’s looking well now.

LISTEN, WE LOVE a good 99 on Dollymount strand but it’s not somewhere that would immediately spring to mind when we think ‘high fashion backdrop’.

Well, Armani disagree, shooting their 2014 Fall Winter campaign on the grand stretch. They’ve made it look lovely, in fairness.

Armani / YouTube

The video description calls it striking. Striking!

Watch as photographer Boo George attempts to capture the striking Irish seaside of Dollymount Strand harmonising with the subtle colours and textures of the new Emporio Armani collection.

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