IRELAND HAS A special relationship with batch bread.
The traditional loaf with its dark crust and soft sides makes dream toast, is the perfect vehicle for ham and cheese, and is even served by Aer Lingus as one of its signature inflight sandwiches.
Presenting: Batch, a celebration.
Look at it there, in its purest form
So fresh
So ready to receive crisps
And butter. So much butter
More crisps
And chips
And ham and cheese
All hail the glorious batch
