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This heartwarming whiskey ad will make you feel feelings

The Reader is fast going viral, for a good reason.

OH ADVERTISERS, WHY do you play with our emotions? There’s been a lot of talk around the Super Bowl ad spots recently, but sometimes all it takes to make an effective ad is just a simple, lovely story about a father’s love.

Bell’s Whiskey’s South Africa spot has made our vision blur and is quickly going viral as a result.

We’ll say no more, so watch and warm up that stone cold heart before bed time.

Source: Bells Whisky

BRB, ugly-crying.

sally_albright_ugly_cry

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