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A complete run down of absolutely everything that's happened in #BloggerGate so far

It’s been a long few weeks.

IT’S THE SAGA that will never end. Bloggergate. Confused? Let us catch you up.

Let your smile change the world. Don’t let the world change your smile ♥️

A post shared by ELLE (@elledarby_) on

It all began with an innocent request from a 22-year-old blogger, Elle Darby, to the Charleville Lodge for free accommodation in exchange for exposure on her social channels. It happens, fair enough, but unfortunately she asked the wrong person.

Have you ever seen Buzzfeed’s shitstorm parodies? Well, it happened exactly like that.

First of all, she was exposed by Paul Stenson, who is in control of social media for the Charleville Lodge and the infamous White Moose Cafe

PastedImage-55401 Source: WhiteMooseCafe

He wrote on a Facebook post, that now has over 36k likes and 4,560 shares…

Thank you for your email looking for free accommodation in return for exposure. It takes a lot of balls to send an email like that, if not much self-respect and dignity.
If I let you stay here in return for a feature in your video, who is going to pay the staff who look after you? Who is going to pay the housekeepers who clean your room? The waiters who serve you breakfast? The receptionist who checks you in? Who is going to pay for the light and heat you use during your stay? The laundering of your bed sheets? The water rates? Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you’re in residence?

You can read the rest here, we can’t go on.

Elle made a video about the exposure, apologising, despite the fact that she was not named in the original Facebook post

Source: Elle Darby/YouTube

There was outrage at how she was treated, but also a whole lot of hate directed her way for asking for a free hotel stay

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It was picked up by international press

Oh God, what have we done?

PastedImage-26953 Source: CTV

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The White Moose Cafe, surfing on the wave of coverage, pulled their next stunt

They banned all bloggers from the business.

Not happy with that, they ‘billed’ her for the publicity she got off the back of their Facebook post

PastedImage-61755 Source: White Moose Cafe

People were literally calculating the numbers as to who benefitted the most from the whole ordeal (it was Elle Darby)

PastedImage-7205 Source: LinkedIn

As the media reported on EVERY LITTLE DETAIL, Paul and Co felt the need to do a parody press conference to clear a few things up

Source: White Moose Media/YouTube

It was EVERYWHERE. It spread like a bad disease

The hotel made T-Shirts

PastedImage-17981 Source: whitemoosecafe, Twitter

It got a bit out of hand, with the tide turning radically against Elle

Paul even tweeted that people should lay off her.

She made ANOTHER video, saying she had received death threats and the whole ordeal is having a great impact on her mental health

Source: Elle Darby/YouTube

Then Paul reiterated his stance on targeting Elle so viciously

So, here we are. What seemed like a joke at the start is getting darker as the days go on. Just think of it this way, in a month or so this will just be another viral spat.

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