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Dublin: 13 °C Friday 29 May, 2020

A LOT of brands really messed up their 9/11 tributes yesterday

Sometimes it’s probably wiser to say nothing at all.

YESTERDAY, PEOPLE ACROSS the world honoured the victims and heroes of 9/11, 13 years on from the tragedy.

US brands also rushed to pay tribute on Twitter, but some probably should have kept schtum – because a lot of the attempts at solemn remembrance just seemed…off.

For example, Fleshlight:


This seems appropriate, until you realise Fleshlight is a company that makes sex toys for men (do NOT Google). The tweet is still there, despite several responses like these:

The Build-A-Bear Workshop also tweeted this spectacularly tasteless tribute, before deleting it 15 minutes later:

enhanced-26689-1410446870-9 Source: Screengrab via Buzzfeed

Needless to say no one was impressed.

Here’s one from Beretta. Yes, the arms manufacturer.

And Timehop, an app that lets you explore old tweets, Facebook posts and photos, posted this animation of their dinosaur mascot:

“Memba dis?”

This has been a landmark week for brands getting it supremely wrong on social media – on Tuesday, a pizza brand accidentally weighed in on a hashtag dedicated to victims of domestic violence. Will they ever learn?

Previously: Pizza brand accidentally tweets joke about pizza on domestic abuse hashtag>

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