THE BRUNCH ICE cream is a controversial Irish institution. Some love it, some hate it.
But recently there has been a slew of complaints from Brunch fans who feel cheated by the lack of biscuity crumb coating their ice cream.
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These calls for a better-coated Brunch have spread to Facebook and to Reddit, where people are recalling the dark days of BrunchGate 2013:
So what is actually happening? Have Brunches gone downhill forever?
We contacted HB Ireland for comment, who told us this: there was a rogue batch of Brunches where the crumb was the wrong size and didn’t stick properly. Sadly, some of these are still in circulation.
Said a company spokesperson:
We have identified a production issue which unfortunately means that some Brunches haven’t been looking as biscuity as they should. We have recently resolved the problem but know that that there is still a small amount of the affected product on sale.
TL;DR: the company say they’ve now fixed the issue and are replenishing Ireland with the Good Brunches:
Hallelujah.
