ONE OF THE greatest indicators of a good bottle of wine is how cheap it is. Trust us on this one.

1. Let’s be real, the taste can be disguised

That gaping hole in your bank account can not be enveloped in 7up and served with ice.

Cheap wine, can.

2. Studies have proven that expensive wine does not correlate to tastiness

You won’t be able to taste the difference between a €39 bottle and a €7 one, don’t kid yourself.

3. Wine menus are too big

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Excuse me, what do you even mean?

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4. Getting high alcohol to lowest price is a bit like winning the lotto

OMGG this bottle is only €7!

Oh wait, it’s 2 percent…

Whereas this for a tenner… hello, my love…

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5. You can pretty much start to landmark your life stages by the price of the bottle of wine you select

Started from the bottom, now you here… ‘Here’ being the posh bottle on sale, but STILL NOT THE CHEAPEST.

6. You know that rosé is a safe bet

Wine aisle > Rosé section > Bottom shelf > Winning

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7. You draw the line at boxed wine

Even you have standards.

Kinda.

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8. Look at it this way, at least you won’t have to feel guilty having that next glass

Oh, sure we’ll pop open another bottle. It was only cheap.

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Do it.

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