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Clothing chain willing to pay Jersey Shore stars NOT to wear its clothing

Abercrombie & Fitch says it is worried about The Situation being seen in its clothes on TV.

Mike 'The Situation' Sorrentino photographed in Las Vegas recently.
Mike 'The Situation' Sorrentino photographed in Las Vegas recently.
Image: AJM/AJM/EMPICS Entertainment

US CLOTHING CHAIN Abercrombie & Fitch is offering to pay Mike ‘The Situation’ Sorrentino and his fellow Jersey Shore cast members to stop wearing the brand on the show.

The clothing company says in a news release issued yesterday that it is concerned that having Sorrentino seen in its clothing could cause “significant damage” to the company’s image.

Abercrombie says a connection to The Situation goes against the “aspirational nature” of its brand and may be “distressing” to customers. The Ohio-based retailer says it has offered a “substantial payment” to Sorrentino and producers of the MTV show so he will wear something else.

The company says it also is making the offer to others in the hard-partying cast.

An MTV spokeswoman did not immediately return messages for comment today.

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Associated Press

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