SAINSBURY’S SUPERMARKET IN the UK has got everyone’s knickers in a twist…. over spaghetti bolognese.
The retailer’s new advertising campaign suggests adding a little something extra to your cooking to provide an extra taste sensation; chorizo to lasagne. cranberry sauce to your cheese toastie and, er, coffee to spag bol.
Come off it Sainsbury’s. Coffee? In pasta sauce? Pull the other one.
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#Sainsbos.
This isn’t a new idea though
Nope.
Coffee in tomato-based sauces as a ‘secret’ ingredient has been around for some time now, and features in many home made recipes found online.
Many recipes suggest adding coffee reduces the acidity or sourness of the tomatoes, although with coffee carrying quite an acidic taste itself thistheory is rebuffed by others, who suggest adding a little sugar or honey instead.
The addition of coffee is generally touted as simply adding a richness or depth of flavour. This recipe swears by it, but states that the coffee grounds must be used.
Tell you one thing, everyone’s talking about Sainsbury’s. Result.
