COCA COLA ARE pretty good at that marketing stuff, you know.
Their latest effort sees bottles entirely made of ice being introduced to the Colombian market.
Our immediate thought was that it would be sore, but apparently a small red band (which doubles as a bracelet) helps you hold it. There are other issues with practicality in terms of hygeine, dripping, and how fast you’d have to drink the Coke, but presumably none of that really matters as long as people are talking about it.
Check out the bottle in action here.
