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Comic super heroes go pink to fight cancer

A number of Marvel comics – including Captain America and Wolverine – will have a pink cover this October to help raise breast cancer awareness.

Image: Marvel

CAPTAIN AMERICA, WOLVERINE and Thor will all go pink in October to help raise awareness of breast cancer.

The popular comics are published by Marvel Entertainment, and will go pink in October as part of a month-long campaign in support of Susan G Komen for the Cure® during Breast Cancer Awareness Month.

All new covers on select October titles and educational material on Marvel.com will go pink for the month, including Iron Man, Captain America, Thor, Black Widow,  and Wolverine.

The superheroes will all don special pink-coloured costumes and all Marvel super hero comics in October will feature a special one-page advertorial educating readers about breast cancer, complimented by additional content on Marvel.com and through social media.

Dan Buckley, Publisher and President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc commented:

Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men. We’re in a unique position to educate all our fans worldwide and increase awareness of the ways to fight – and reduce -  this risk of this disease by utilising our comics and online presence.

Dorothy Jones, VP, Marketing at Komen said the partnership “will allow us to share critical information with this important audience, empowering them to take positive action for their breast health and for the women they love”.

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