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Dove's new range of 'body positive' body washes is backfiring spectacularly

Finally, a body wash that looks just like me! Body insecurity is over.

We love blogger @la.mouette's image of our Dove Body Washes and her positive message about embracing your own individuality. ⠀ ⠀ Dove always sends out positive messages, and their latest campaign is a real success. These bottles of their classic body washes aren't in stores but are made to represent the different body shapes and sizes that make us unique, reminding us not to feel down about legs deemed too long, stomachs deemed too round, ears deemed too large or chests deemed too small. ⠀ ⠀ Because in the end, we are all different and our bodies are unique. So there's no point trying to look like the beauty standards out there, because our bodies are amazing, move us forward and enable us to achieve our goals⠀ ⠀ #Dove #RealBeauty #BodyPositive #frenchblogger Source: Instagram/dove

YOU EVER LOOK at your smooth, perfectly plastic bottle of body wash and think “GREAT. YET MORE UNREALISTIC BODY STANDARDS FOR WOMEN”? So unfair.

It’s high time women truly saw themselves represented in body wash bottle shapes, and thankfully, thankfully, Dove is on our level.

The company has just launched a limited edition range of six body wash bottles, designed to reflect six different female body types.

dove body wash Source: Dove

We’ll let them explain it:

Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too. Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition.

*wipes away tear* Finally, a body wash that looks just like me.

dove_bottles_three_up-770169 Source: Dove

You’d think that the ungrateful swines on Twitter would finally just give in and let themselves be empowered, but or some reason, the move is not going down awfully well.

Tweet by @Sandra Newman Source: Sandra Newman/Twitter

It does raise a lot of questions.

How do we know which bottle type is ‘ours’? If we approach the till with the wrong bottle type, will the cashier demand that we be real with ourselves and get the right one?

What happens if our body type isn’t in stock? What if you just want to wash your body without being empowered all the time? It’s really just creating more issues!

Tweet by @Anna Fitzpatrick Source: Anna Fitzpatrick/Twitter

Tweet by @Jodi Beggs Source: Jodi Beggs/Twitter

Tweet by @Mary Murphy Source: Mary Murphy/Twitter

Tweet by @chekov's mankrik Source: chekov's mankrik/Twitter

Tweet by @Carina Hsieh Source: Carina Hsieh/Twitter

Tweet by @rachel handler Source: rachel handler/Twitter

Guess it’s time to get back to the ‘activism as branding’ drawing board, Dove. Hey, at least you didn’t pull a Pepsi!

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