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Dublin: 10 °C Sunday 7 June, 2020

This new Dove ad celebrates dads, and it's super cute

Go on our dads.

AMERICA IS GEARING UP for the Superbowl on February 1, and the country’s biggest companies are pulling out all the stops for their coveted ad slots.

Dove’s effort is incredibly cute - it consists of boys and girls, men and women saying one word, “dad” (or “daddy”) at different points in their lives.

Source: dovemencareus/YouTube

Right. We’re off to call our dads.

We can totally get on board with Brian O’Driscoll and Amy Huberman’s #PoweringKindness acts>

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