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Dublin: 3 °C Thursday 12 December, 2019
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Here's how the Dublin accent inspired the name 'Sudocrem'

Originally called “soothing cream” the Dublin accent changed it to “suud-ing cream”, hence Sudocrem.

sudocrem Source: boots

THE CORRECT, OFFICIAL, pronunciation of Sudocrem is not “Sudo-cream” – as most of the Irish population seem to believe - but rather exactly how it looks, with a final syllable sounding like “cremm.”

But the word itself has an interesting origin story, as Sudocrem has revealed as part of its 85th birthday celebrations today:

Originally called “soothing cream” the Dublin accent changed it to “suud-ing cream”, hence Sudocrem.

So now. The very name Sudocrem is thanks to the city that gave us the invention in the first place

When it was released in 1931, it was officially called Soothing Cream – and it wasn’t changed to Sudocrem until 1950

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THIS IS A THING #sudocrem

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The Dublin accent had clearly worked wonders over the preceding 19 years to give us the name we know and love today.

You can almost hear the “suud-ing cream” sound from the original name in that distinctive Dublin lilt. The product, of course, is designed for babas and Sudocrem are searching for Ireland’s best baby changing room to coincide with the product’s birthday.

Invented by Thomas Smith in a Cabra pharmacy, Sudocrem is still made in a factory in Dublin and used all over the world

Despite this revelation, it won’t stop people debating its pronunciation forever more

But at least we now know how the word came to be in the first place – and it only makes Sudocrem even more quintessentially Dublin <3

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About the author:

David Elkin

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