LAST WEEK, DUBLIN city unveiled a brand new logo and slogan as part of a €1 million tourism campaign. (Don’t worry, those birds aren’t seagulls. They’re swifts.)
The latest part of the campaign is a clever little ad that makes reference to the fact that Dublin is, well, second-best at a lot of things – for example, readers of Condé Nast Traveler recently voted it the second friendliest city in the world (after Sydney, Australia).
It’s all done in Irish people’s signature self-deprecating style – and features scenery that could charm even the most dubious of travellers:
Though Dublin may technically be second-best, it still comes out looking very lovely indeed.
