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beauty q

Beauty Q: Do you think fake tan advertising campaigns are diverse enough?

Sound off.

DIVERSITY WITHIN THE beauty industry continues to be a hot topic.

You can’t go a day without seeing a news article berating a makeup brand for releasing a non-inclusive foundation line (10 shades isn’t good enough anymore!), while beauty advertising is regularly criticised for white-washing or photoshopping models as to appear diverse.  

One sector which seems to have avoided scrutiny up until now is the fake tan industry. However, Jen Morris (of TooDollyMakeup) wants to start a conversation on it.

Morris, a beauty influencer herself, put the question to her Instagram followers – what tan brands use a diverse range of models in their advertising campaigns?

“[Tanning brands] never really have curvy girls in their advertising campaigns,” she said on her Instagram story. ”[Bigger girls] like to wear tan as much as the next girl.”

Now, she did give credit where it’s due to brands such as Suzanne Jackson’s Dripping Gold, which features a wide range of models in their campaigns. 



How many other brands can you think of that have featured curvy girls as part of their advertising campaigns, or even on their social media feeds? Being honest, when I had a think, I struggled to name any.

I’m privileged as a straight-sized gal that the images I see represent me and others like. Curvy girls don’t have that same privilege, but they should. 

Am I wrong though? Have I missed out on brands that support a wide variety of models? Are tan brands diverse enough?

Poll Results:

No, I don't think brands are diverse. There's a lot more to be done. (153)
I think SOME brands are diverse, but not all of them. (105)
Yep, I think tan brands are diverse. (52)

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